Kexin guo.
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Prototype Design
Ita Café Wechat Public Account
Introduction
This prototype is course design for Information Architecture.
Ita cafe located on Suzhou in China. In this project, we do following things:
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Applied personas to conduct a quality research and demonstrate a user profile .
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Used card sorting research to define functions .
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Designed a prototype of WeChat Public Account of Ita Café .
Card sorting research
First try
We used Card Sorting to help design or evaluate the information architecture of a program.
We did an experiment of card sorting for the navigation bar of the main page.
(First card sorting) (First result)
Second
try
We used Card Sorting to help design or evaluate the information architecture of a program.
We did an experiment of card sorting for the navigation bar of the main page.
(Second card sorting) (Second result)
Questionnaire
In order to better construct the user's portrait and design the content of the public number, we designed a questionnaire and obtained a total of 190 questionnaire results.
(online questionnaire) （results and graphs）
Personas
User1: Go to coffee every day
User2: Go to coffee one time a week
User3: Go to coffee one time a month
Prototype
Main
page
Information
page
Membership
page
Main
page
Information
page
Membership
page
Purchase
page
